Principles of Marketing for Nonprofit Organizations

$95.00

When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.

Credits

  • 3 HRCI Credits

  • 3 SHRM PDCs

  • 3 CFRE Points

  • 3 ATD CI Credits

Learning Outcomes

  • Define what marketing is within the nonprofit environment

  • Explain the service-intensive nature of nonprofit program activities

  • Explain how the marketing mix is expanded for service products (the Three Ps of Services Marketing)

  • Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products

  • Discuss the role of ethics in nonprofit marketing

  • Describe the importance of a nonprofit marketing plan

  • Describe how target markets can be identified for donors

  • Explain how new service products are developed by nonprofits

Accreditations

Estimated Time to Complete: 3 hours

Access Time: 90 days

Refund Policy

You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed. Course completion can be viewed from within the course platform.