Social Media for Nonprofits
Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.
Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.
Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world. This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.
Credits
5 HRCI Credits
5 SHRM PDCs
3 CFRE Points
5 ATD CI Credits
Learning Outcomes
Discuss the importance of social media to nonprofits for communicating, marketing, public relations, and fundraising
Explain how social media can be used to better engage a nonprofit's audience
Outline the key questions nonprofits should consider as they become involved in social media
Discuss the strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms
Discuss the costs involved in social media
Explain the importance of establishing social media policies for your nonprofit
Discuss the measurement of social media effectiveness in communicating messages and in fundraising
Outline tools and techniques for successful social media use by a nonprofit
Apply your understanding of the social media environment to case studies
Accreditations
Estimated Time to Complete: 5 hours
Access Time: 90 days
Refund Policy
You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed. Course completion can be viewed from within the course platform.