Social Media Marketing
Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
Credits
3.5 HRCI Credits
3.5 SHRM PDCs
4 ATD CI Credits
3.5 PMI PDUs:
1.75 Ways of Working PDUs
1.75 Business Acumen PDUs
Learning Outcomes
Define social media, name several platforms, and explain the benefits and drawbacks of using each platform
Create a content marketing plan that addresses audience, tone, relevance, frequency, and quality of content
List the spheres of reputation according to the Harris Poll and explain how social media can be used to manage each sphere of an organization's reputation
Describe why and how a company should monitor social media
Explain various strategies for engaging with audiences via social media, and the aims of each form of engagement
Set social media marketing objectives that correlate to specific sales and growth goals
Describe how to integrate social media with mobile, email, and a hub website, and describe the advantages of doing so
Demonstrate the difference between organic and paid reach, and list the factors that influence reach on various social media platforms
Explain how to reach influencers and name at least two relevant influencers in the learner's industry
Quantify the time and human capital that will be devoted to the learner's social media marketing campaign based on his or her organization's size
Accreditations
Estimated Time to Complete: 3.5 hours
Access Time: 90 days
Refund Policy
You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of each course has been completed. Course completion can be viewed from within the course platform.